When construction workers mocked him after they saw him singing reggae to girls, he and a friend got into a butcher-knife fight with the workers, one of whom was cut. “He was cool.”ĭrinking and brawling was a regular part of Snow’s adolescence, and in 1989, that part of his life caught up with him. “If it wasn’t for, I wouldn’t be in music,” says Snow, who later met Trudeau’s son (and future prime minister himself) Justin at an awards show. After Jamaicans moved into his neighborhood - thanks to then-Prime Minister Pierre Trudeau’s revised immigration policies - reggae infiltrated his life for good. Growing up as Darrin O’Brien in Irish projects in Toronto, he was raised on classic rock, from Kiss to soft-rock kings America. Snow’s career has been, to put it mildly, unconventional. Will Snow now capitalize on its renewed profile? “ Capitalize?” he says, as if the word is foreign to him. “I said, ‘Let’s see if this can pass the original,’ and then I looked at the views on YouTube and was like, ‘Holy shit, no joke!’” “When I heard it, I got chills,” Snow, who will turn 50 later this year, says of the original “Con Calma” record.
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